At the center of the campaign is a YouTube series featuring intimate pug rescue moments—including feedings, medical care, and individual dog profiles that highlight each pug’s journey.

These short, emotionally charged videos are tailor-made for social sharing and will serve to, build community around the cause of animal rescue, drive traffic and engagement leading up to the film’s release, and attract press and influencer interest within the pet and lifestyle space.

YouTube Episodes

• 6 Feeding Episodes (3-5 minutes each)
  Intimate, playful looks at the daily feeding rituals, showcasing the unique personalities of the pugs and the chaos and love that defines mealtime at the rescue.

• 3 Adoption Check-In Episodes (2-3 minutes each)
  Visiting dogs who have already been adopted, these episodes show how rescue changes lives—both for the pugs and the people who welcomed them into their homes.

• 1 Medical Visit Episode (3-5 minutes)
  A behind-the-scenes glimpse into the essential medical care that helps transform abused or neglected pugs into healthy, happy pets ready for new beginnings.

Social Media Videos

• 2 short social videos (15-30 seconds) per episode
  Each episode will be paired with two snappy, highly shareable clips tailored for Instagram, TikTok, Facebook, and YouTube Shorts—spotlighting joyful moments, transformations, or irresistible pug charm to drive audiences to the full content.

Sponsorship Goals
We aim to secure sponsorship from a brand within the pet industry (dog food, veterinary services, pet insurance, etc.) to help offset production and distribution costs. The campaign offers authentic brand integration, reaching an emotionally invested audience of dog lovers and rescue advocates.