DAYMAKER

SOCIAL MEDIA CAMPAIGN

The Daymaker social media campaign is designed to amplify the message and reach of our documentary, YouTube series, and podcast — while spotlighting the brands and educators who empower beauty professionals to change lives. Built in collaboration with Tricoci University and its industry partners like Redken, Reuzel, and more, this campaign harnesses authentic storytelling to celebrate the power of being a daymaker and drive awareness across the entire beauty community.

Key Campaign Elements

Original Content Series & Podcast

  • 8 short-form YouTube episodes (10-12 min) plus 3 social cuts, highlighting Tricoci University alumni who embody the daymaker philosophy.

  • 16 podcast episodes (15–20 min) plus 3 social clips, featuring candid conversations with beauty professionals, brand leaders, and influencers.

Film Festival Premiere & Celebration

  • Daymaker will premiere at the Chicago International Film Festival, honoring Mario’s hometown legacy.

  • We’ll invite all featured alumni, talent, and partner brands to attend, creating a high-profile celebration of the entire beauty community.

Always-On Social Media Campaign

  • Short reels, TikToks, and co-branded posts on Tricoci University, Production House, alumni, and influencer channels.

  • Community hashtag #BeADaymaker to encourage user stories, spark shares, and drive engagement.

DAymaker Series


An inspiring YouTube mini-series that highlights real stories from Tricoci University alumni. Each 10-15 minute episode is crafted to emotionally connect audiences to Mario’s philosophy by spotlighting Tricoci University alumni who live out the daymaker ethos.

These are powerful, human-centered stories that show how beauty professionals change lives — which also naturally tie back to Mario’s legacy and the documentary.

DAYMAKER PODCAST

The Daymaker podcast is an inspiring, interview-based series that celebrates the people behind the beauty — the stylists, educators, entrepreneurs, brand leaders, and influencers who use their craft to uplift others.

Rooted in the same ethos as the upcoming documentary Daymaker, the podcast explores how beauty professionals across the industry make a lasting impact not just through style, but through human connection.