DAYMAKERs

The Daymaker marketing campaign is a multifaceted, story-driven initiative designed to amplify the film’s core message while building lasting engagement across platforms. Anchored by a strategic partnership with Tricoci University, the campaign includes a branded YouTube series spotlighting inspiring alumni who embody the spirit of being a daymaker, and a companion podcast featuring candid conversations with beauty professionals, influencers, and brand leaders.

Daymaker Series

  • 8 short-form episodes (5–7 minutes each)

    • Designed for YouTube.

  • 16 social media cutdowns (30–60 seconds)

    • Designed for Instagram Reels, TikTok, and YouTube Shorts to drive viewers to the full series.

Daymaker Podcast

  • 12 podcast episodes (15–20 minutes each)

    • Episodes feature beauty professionals, educators, brand founders, and influencers, exploring topics like confidence, connection, and the human side of beauty.

  • 36 social media cutdowns (30–60 seconds)

    • Clips optimized for social platforms to tease podcast highlights and promote full listens.

DAymaker Series


An inspiring YouTube mini-series that highlights real stories from Tricoci University alumni. Each 5–7 minute episode is crafted to emotionally connect audiences to Mario’s philosophy by spotlighting Tricoci University alumni who live out the daymaker ethos. These are powerful, human-centered stories that show how beauty professionals change lives — which also naturally tie back to Mario’s legacy and the documentary.

Objectives

Anchor on YouTube with a coordinated release:

  • Release on a predictable schedule (ex: weekly drops) to build momentum.

  • Optimize titles, thumbnails, and descriptions with searchable terms (beauty careers, stylist stories, daymaker philosophy) plus strong CTAs to subscribe and watch the film.

Use shorter cutdowns as paid + organic drivers:

  • Create 30–60 sec reels/TikToks that tease emotional highlights from each episode, driving traffic to the full episodes on YouTube.

  • These should feel native to the platform: quick, authentic, visually striking.

DAYMAKER PODCAST

Concept

The Daymaker podcast is an inspiring, interview-based series that celebrates the people behind the beauty — the stylists, educators, entrepreneurs, brand leaders, and influencers who use their craft to uplift others. Rooted in the same ethos as the upcoming documentary Daymaker, the podcast explores how beauty professionals across the industry make a lasting impact not just through style, but through human connection.

Objectives

Leverage guest audiences:

  • Select guests with strong personal brands or followings and provide them with promo clips and graphics so they’re excited to share with their own networks.

  • This builds credibility and taps into new audiences organically.

Tie episodes back to the film launch timeline:

  • Time episodes around major film milestones — trailer drop, premiere dates, or festival announcements — with conversations that naturally lead into film promotion.

  • End each episode with a light reminder about the Daymaker film and where to follow for updates.