Introducing Daymaker

A transformative partnership with Tricoci University

The Project:
A heartfelt feature documentary, short-form YouTube series, and podcast celebrating Mario Tricoci’s legacy and the power of being a daymaker — by uplifting clients, building community, and changing lives through beauty.

This initiative also establishes an independent scholarship fund in Mario & Cheryl’s name, dedicated to supporting future beauty professionals and extending their lifelong mission of giving back.

The Opportunity:
Together with Tricoci University, we have a unique chance to spotlight your students, alumni, educators, and partner brands on a national stage — driving enrollment, building alumni pride, and strengthening brand relationships while inspiring audiences everywhere.

The Ask:
We’re inviting Tricoci University to join as a founding partner, with an investment that directly fuels production, marketing, and this enduring scholarship legacy.

DAYMAKER

feature documentary

An immigrant armed with a pair of shears and a dream, Mario Tricoci transformed the beauty industry from the ground up — “Daymaker” is a powerful documentary portrait of a world-class hairstylist, visionary entrepreneur, and mentor who redefined what it means to make someone’s day.

Social Media
& Impact Campaign

The Daymaker campaign is a multi-platform initiative designed to celebrate the legacy of Mario Tricoci and the transformational power of beauty. Built in partnership with Tricoci University and its key brand allies like Redken, Reuzel, and others, this campaign blends film, digital storytelling, and community engagement to showcase what it truly means to be a daymaker.

Key Campaign Elements

Original Content Series & Podcast

  • 8 short-form YouTube episodes (10-12 min) plus 3 social cuts per episode (24 total), highlighting Tricoci University alumni who embody the daymaker philosophy.

  • 16 podcast episodes (15–20 min) plus 3 social clips per episode (48 total), featuring candid conversations with beauty professionals, brand leaders, and influencers.

Film Festival Premiere & Celebration

  • Daymaker will premiere at the Chicago International Film Festival, honoring Mario’s hometown legacy.

  • We’ll invite all featured alumni, talent, and partner brands to attend, creating a high-profile celebration of the entire beauty community.

Always-On Social Media Campaign

  • Short reels, TikToks, and co-branded posts on Tricoci University, Production House, alumni, and influencer channels.

  • Community hashtag #BeADaymaker to encourage user stories, spark shares, and drive engagement.

Why It Works for Tricoci University

✔ Elevates Brand Purpose & Reputation
Positions Tricoci University as the heart of a nationwide movement celebrating kindness, artistry, and human connection through beauty. Reinforces your reputation as a leader in education and innovation.

✔ Drives Enrollment & Alumni Pride
Highlights inspiring real-world success stories tied directly to a Tricoci education, encouraging prospective students to enroll and deepening engagement with your alumni community.

✔ Amplifies Partner Brands
Naturally integrates key product partners like Redken and Reuzel into powerful narratives that show how they help professionals make a difference every day.

✔ Creates New Revenue Streams via Scholarships & Ambassadors
A branded scholarship fund in Mario & Cheryl’s name offers sponsorship opportunities for partner brands while unlocking new revenue — through co-funded awards, branded campaigns, and brand ambassador partnerships between students and sponsors.

What Partnership Looks Like

Kickoff Commitment — Year 1

  • $100,000 contribution from Tricoci University this year to deliver a first cut of the film as well. Most of this will be eligible for a 30% IL Tax Credit.

  • Securing Tricoci’s buy-in now is critical to lock in the remaining financing ($260,000) from Wayfarer Studios. This will go toward finishing the film as well as producing the series and the podcast.

  • Production House will not charge Tricoci for Beauty Blitz coverage, Podcast Filming during Beauty Blitz, and for filming Campus Tours for the Detroit Campuses

Growth & Amplification — Year 2

  • $50,000 commitment next year from Tricoci University, dedicated to marketing the film and series.

  • Tricoci will engage core partner brands (Redken, Reuzel, etc.) to match this amount, creating a combined pool to maximize campaign reach.

  • Recoup initial investment and then a 32.6% profit share of all proceeds.