A storytelling platform that explores the wild world of recreational sports.
THE CONCEPT
RECREATIONAL SPORTS
observed
LIKE THE NATURAL WORLD
Starting with hockey, Weekend Warriors explores the people, rituals, rivalries and strange ecosystems that exist wherever people gather to compete.
The model is simple:
Build an audience with engaging, highly shareable social storytelling.
Monetize that audience through premium content, sponsorships and merchandise.
Hockey is where we begin. The world of recreational sports is where we can go.
WATCH THE PILOT
p/w: Warriors26!
SOCIAL
BUILDS THE AUDIENCE
PREMIUM content
DEEPENS THE STORY.
IN THE WILD
SOCIAL SERIES
A recurring social series featuring a different sports ecosystem every episode.
Each episode drops into a different rink, follows a real game and observes the ecosystem around it.
Two teams.
Two featured players.
One night inside the culture.
The series captures the rituals, personalities, rivalries, friendships and absurdities that make recreational hockey what it is.
THE GREAT
MIGRATION
A FEATURE DOCUMENTARY
The social series
FINDS THE CHARACTERS
THE DOCUMENTARY
follows them
FURTHER
The Great Migration follows one team from In the Wild as they leave their local rink and make the journey to the U.S. Pond Hockey Championships.
What begins as a recreational hockey story becomes something bigger.
Friendship. Competition. Aging. Identity. Escape. The need to still have something worth showing up for.
The tournament is the destination.
The people are the story.
AUDIENCE
BUILDING
START LOCAL | BUILD NATIONAL
IN THE WILD STARTS THE ENGINE
Each episode activates the players, teams and rinks featured in the story, turning every new location into another entry point for the Weekend Warriors audience.
USA HOCKEY EXPANDS THE REACH
Through USA Hockey’s national network, we can extend social content into hockey communities across the country, giving rinks, leagues and teams stories they can share directly with their own audiences.
Weekend Warriors is designed as a continuous content cycle.
In the Wild builds the audience while The Great Migration is being produced, allowing one stream of storytelling to naturally lead into the next.
OCT — DEC 2026
BUILD THE WORLD
Produce the full first season of In the Wild, creating a library of episodes, player stories and social content ready for a consistent six-month rollout.
JAN — JUNE 2027
GROW THE AUDIENCE
Release In the Wild throughout the first half of the year while simultaneously filming and finishing The Great Migration.
JUNE — SEPT 2027
SHIFT THE STORY
As In the Wild winds down, social content captured during The Great Migration begins to take over, introducing the larger journey and building anticipation toward the film.
SEPT — DEC 2027
LAUNCH THE FILM
Target Telluride for the festival premiere, then use USA Hockey, sponsors, rink activations and continued social storytelling to support a wider fall/winter release.
BUILD THE
AUDIENCE
MONETIZE
THE ATTENTION
The audience creates opportunities beyond the content itself, with revenue built around three complementary channels
PREMIUM CONTENT
Distribution, licensing and platform opportunities around The Great Migration.
SPONSORS
Season-long brand partnerships integrated across social, documentary and release.
MERCHANDISE
Products inspired by the teams, characters and culture discovered along the way.
FESTIVAL PREMIERE
TARGET: TELLURIDE FILM FESTIVAL
With USA Hockey headquartered in Colorado, Telluride presents an aspirational opportunity to premiere the film close to one of our key partners while generating national press, industry attention and cultural credibility.
NATIONAL WATCH PARTIES
BRING THE FILM BACK TO THE RINKS
Work with USA Hockey to activate hockey communities across the country through coordinated screenings and watch parties, turning the premiere into a shared experience for the people the film represents.
SOCIAL + SPONSOR AMPLIFICATION
TURN PARTNERS INTO DISTRIBUTION
Build a coalition of sponsors that can amplify the release through their own audiences, paid media and brand channels, while In the Wild and documentary content drive organic attention toward the film.
STRATEGIC DISTRIBUTION
FIND THE RIGHT HOME
Explore a strategic studio partnership around financing and distribution that can help position The Great Migration for a meaningful festival launch and ultimately take the film beyond the core hockey audience.
STRATEGIC
PARTNERS
The relationships that bring the project to life.
PRODUCTION HOUSE
IP + CREATIVE + PRODUCTION
Creator and owner of Weekend Warriors, leading the creative vision, audience strategy and production of In the Wild and The Great Migration.
NICHOLAS + SPECTATE
RINKS + COMMUNITIES
A strategic relationship in development around rink access, hockey communities and a potential founding sponsorship.
USA HOCKEY
ACCESS + NATIONAL REACH
A partnership that provides access to the Pond Hockey National Championships and a relationship with the national governing body, creating opportunities to amplify Weekend Warriors throughout the broader hockey community.