A civic storytelling initiative confronting systemic failure in America — and building a path toward what actually works.

The Premise

Something fundamental is broken in the United States, and the way information now spreads is making it worse.

False narratives travel faster than lived reality.
Outrage spreads faster than context.
Incentives reward distortion.

Broken is built for the media environment we actually live in.

If attention is the battlefield, clarity cannot stay passive.

What this is

(and isn’t)


Broken is not punditry.
It is not satire.
It is not party messaging.

It is an intervention.

The goal is to identify what is failing, show how real people are affected, and elevate solutions that withstand scrutiny.

The tone is direct.
Uncomfortable when necessary.
Grounded in reality.

Empathy leads.
Evasion does not.

Where the

stories start

The project begins with everyday Americans living inside broken systems:

  • The rising cost of living

  • An economy stacked against working people and small businesses

  • Inaccessible healthcare

  • Immigration strain

  • Failing schools

These issues are often debated in abstract terms.

But lived experience is not abstract.

  • A family balancing grocery bills.

  • A worker navigating job uncertainty.

  • A parent struggling to access care.

  • A small business owner absorbing rising insurance costs.

Personal stories cut through ideology because they center on dignity, stability, and security, values shared across political lines.

When people see their own pressures reflected in someone else’s story, especially someone from a different region or background, defensiveness lowers and recognition rises.

Shared pressure is harder to dismiss than shared ideology.

From that foundation, Broken brings in experts, practitioners, and leaders across the political spectrum who are willing to engage seriously with the problem and the tradeoffs required to fix it.

why local

subject driven

storytelling

Broken is intentionally subject-driven. There is no central host or singular point of view.

Local voices speak to local problems. Those same problems echo across regions.

Patterns emerge organically. What bridges the divide is recognition.

Why This Matters

for 2026-2028?

Broken is a social-first civic storytelling initiative designed to operate inside the current media ecosystem and shape narrative terrain in competitive regions before electoral identities harden.

It addresses three strategic realities:

• Voters form impressions early
• Algorithms reward emotional framing over nuance
• Economic pressure is the dominant cross-partisan concern

This is narrative infrastructure designed to expand shared economic understanding across competitive regions.

STRATEGIC BENEFITS

Expands Reach Beyond Traditional Campaign Tone
Subject-driven storytelling lowers partisan defenses and engages independents and infrequent voters.

Reinforces Affordability and Stability Narratives
Centers cost of living, healthcare access, job security, and economic transition without scripted framing.

Operates Continuously, Not Seasonally
Builds pressure and pattern recognition over time rather than spiking during election windows.

Creates Durable Content Assets
Short-form, mid-length, and feature synthesis provide reusable media across cycles.

Strengthens Competitive-State Presence
Focus on states with overlapping House, Senate, and Electoral College significance.

WHAT PARTNERSHIP

ENABLES

Institutional alignment allows Broken to:

  • Scale distribution in competitive regions

  • Access policy experts and credible validators

  • Integrate with organizing infrastructure where appropriate

  • Accelerate earned media visibility

  • Editorial independence with outcome-based accountability and fact-check protocol.

With the right backing, Broken becomes a connective layer between lived economic pressure and functional governance.

The opportunity is to build narrative momentum early, not react late.

IMPACT METRICS

  • Geographic engagement density by competitive district

  • Short-to-long form retention conversion

  • Share velocity in target regions

  • Earned media pickup

  • Audience growth in battleground states

THE MEDIA REALITY

WE’RE OPERATING IN

The current media environment rewards:

  • Outrage over accuracy

  • Speed over understanding

  • Tribal validation over shared reality

Broken does not pretend people are scrolling in good faith. It is built for the reality we are living in, not the one we wish we had.

HOW WE EARN ATTENTION

Short-form, platform-native content appears daily on TikTok and YouTube Shorts.

It is designed to hijack the same attention mechanics driving outrage and misinformation, then deliberately redirect them toward clarity, context, and real solutions.

Conflict earns attention. Truth holds it.  Short-form is the entry point, not the destination.

Execution:

A Rolling Regional Project

Broken operates as a rolling, regional deployment model.

  • A new region every 4-6 weeks

  • A lean core team travels project to project

  • Local hires are brought in as needed

This allows Broken to:

  • Stay current

  • Respond to real-time relevance

  • Learn from audience response

  • Adjust focus without losing momentum

Each deployment generates:

  • 20–30 short-form videos

  • 2–3 mid-length pieces (5–10 minutes)

All content is released on a rolling basis and archived for long-term synthesis.

DIFFERENT PLACES.

SIMILAR PRESSURES.


Regional deployments allow multiple communities to be documented within a single visit.

  • Urban centers

  • Suburban corridors

  • Rural communities

THE LONG ARC:

Feature Documentary

Over three years, Broken builds a national archive of lived economic pressure across competitive regions.

By 2028, that archive becomes strategic leverage.

The feature documentary is not a standalone creative product. It is a synthesis of documented patterns across states central to federal outcomes.

THE FILM CONSOLIDATES

Affordability strain

Workforce disruption

Healthcare access

Housing instability

Institutional fatigue

INTO ONE COHESIVE

EVIDENCE-BACKED NARRATIVE.

The release window ahead of the 2028 general election ensures:

  • Pattern recognition is established before peak campaign messaging

  • Economic framing is grounded in real people, not abstract talking points

  • Narrative cohesion exists across battleground regions

The film does not advocate for a party. It reinforces outcome-based governance and economic stability.

By fall 2028, the public conversation will already be formed. This ensures it is formed around lived reality rather than distortion.

WHY THIS

IS PHASED

The political calendar matters.

The 2026 midterms and the 2028 general election are different moments and require different work.

Phase 1 Meets the country before the midterms.

Phase 2 Intensifies before 2028.

TIMING IS THE STRATEGY

Phase 1 (2026)

Shared Reality

Objective: Restore clarity.

Focus areas:

  • Cost of living and wage stagnation

  • Housing affordability and stability

  • Healthcare access and medical debt

  • Immigration and labor markets

  • Education and opportunity gaps

The goal is shared reality.

PHASE 1 LOCATIONS

Pennsylvania

  • House: All 17 seats are up; multiple districts considered competitive on national maps.

  • Senate: No Senate race in 2026, but the number of competitive House seats makes Pennsylvania a top battleground.

Michigan

  • House: Several districts are anticipated to be competitive nationwide.

  • Senate: Michigan’s Senate seat is open and widely viewed as competitive.

North Carolina

  • House: Multiple House races are competitive according to early national forecasts.

  • Senate: Highly competitive Senate environment drawing national investment.

Arizona

  • House: Competitive districts in Phoenix area and other population centers.

  • Senate: Often listed on Senate battleground maps and considered competitive.

Maine

  • House: All House seats are up; with only two, Maine still has closely watched contests.

  • Senate: Senator Susan Collins’ seat is widely rated among the most competitive Senate races in 2026.

Phase 2 (2026-2028)

CONCENTRATION

OF PRESSURE

Objective: Move from shared reality to lived consequences.

Phase 2 deepens the issues people feel every day:

  • Cost of living and wage stagnation

  • Housing affordability and stability

  • Healthcare access and medical debt

  • Immigration and labor markets

  • Education and opportunity gaps

And expands into emerging pressures that will define the next decade:

  • Political climate and violence

  • Mental health and loneliness

  • Institutional trust and civic fatigue

  • The rise of AI and workforce disruption

  • Job security and economic transition

  • Energy costs and local economies

  • Income inequality and mobility

  • Money in politics and accountability

  • Foreign policy decisions that impact domestic life

Phase 2 connects policy to paycheck, technology to job security, and governance to everyday dignity.

PHASE 2 LOCATIONS

The Battleground Spine

These states consistently sit at the center of close federal contests. They combine Electoral College significance, competitive House districts, and narrow statewide margins. Small shifts here often reverberate nationally.

Pennsylvania

A large, electorally pivotal state with multiple competitive House districts, where suburban turnout and working-class economic sentiment often shape national outcomes.

Shifts typically hinge on suburban margins, union household turnout, and perceptions of economic stability.

Michigan

A Midwest battleground where manufacturing transition, cost of living, and turnout patterns influence both congressional balance and presidential math.

Outcomes often depend on Detroit turnout, suburban margins, and economic confidence.

Wisconsin

A consistently close state where small swings in urban turnout and suburban voting behavior can tip statewide results.

Changes usually reflect turnout gaps and shifts among non-college and suburban voters.

Arizona

A fast-growing Sun Belt state where migration, housing affordability, and water stress intersect with competitive federal races.

Results often track suburban realignment, Latino turnout, and independent voter movement.

Georgia

A high-growth state with changing suburbs, where demographic shifts continue to reshape federal competitiveness.

Statewide outcomes often hinge on metro Atlanta turnout and suburban vote margins.

North Carolina

A large and diversifying state where suburban expansion and economic mobility pressures drive close statewide results.

Margins frequently reflect turnout differences in urban centers versus rural counties.

Special Consideration

These states may not always anchor the Electoral College map, but they carry structural, demographic, or symbolic weight that can influence congressional balance or national narrative.

Nevada

A tightly contested state anchored by a service economy, where turnout fluctuations can have outsized impact.

Margins tend to depend on Clark County turnout and economic sentiment in tourism sectors.

Ohio

A Midwest state reflecting broader realignment trends, where economic narratives often influence federal results.

Shifts typically correlate with working-class voter movement and suburban competitiveness.

Texas

A populous state with many congressional districts and rapidly growing suburban corridors.

Statewide competitiveness would depend on sustained suburban shifts and turnout growth in major metro areas.

Florida

A large Electoral College state with diverse regional economies and turnout variability.

Results often reflect turnout margins in South Florida, the I-4 corridor, and senior voter behavior.

Iowa

A smaller but symbolically influential state where rural economic sentiment often mirrors national trends.

Changes tend to track agricultural economics and rural turnout patterns.

Virginia

A state blending federal workforce stability with suburban cost pressures, frequently featuring competitive congressional districts.

Statewide margins often hinge on Northern Virginia turnout and suburban alignment.

FROM PRESSURE

TO DIRECTION

As 2028 approaches, Broken elevates:

  • Policies that demonstrate results

  • Leadership grounded in outcomes

  • Ideas that withstand scrutiny

The goal is functional governance.

WHY THIS MATTERS NOW

Beliefs are already forming.

Algorithms are already shaping outcomes.

Broken exists to raise the quality of the conversation before decisions harden.