daymaker

"Daymaker" explores the extraordinary life and legacy of Mario Tricoci — an immigrant dreamer turned beauty icon who transformed an industry and empowered generations of artists to follow in his footsteps.

Born in a small village Calabria, Mario began his journey with a pair of shears and a passion for craftsmanship. After immigrating to the United States as a teenager, he honed his skills in the heart of Chicago, eventually building one of the most recognized salon empires in the country. The film traces his rise from modest beginnings to the global stage, where his signature techniques and commitment to excellence earned him acclaim as a world-class hairstylist and visionary entrepreneur.

We follow Mario as he reflects on his storied career — from sweeping floors in a small barber shop in Italy to creating a brand that would define beauty for decades. We travel with him as he revisits the salons he helped build, reconnects with longtime collaborators, and revisits key moments that shaped his path: winning international hair competitions, pioneering the day spa concept, and founding Tricoci University to elevate the next generation of beauty professionals.

Through intimate interviews, rare archival footage, and immersive storytelling, the documentary captures Mario’s influence not only on style and trends, but on the cultural perception of beauty itself. More than a biography, "Tricoci" is a celebration of artistry, resilience, and reinvention — a tribute to a man who never stopped believing in the power of making someone’s day.