F.A.T. Karting League:
The Road to the World Final
SOCIAL MEDIA CAMPAIGN
A high-energy social content series documenting the U.S. season as it unfolds. The campaign will spotlight racers, track the battle for championship points, and generate excitement as the World Final approaches.
Total Season Deliverables (6 race weekends + World Final):
3 Race Recaps
6 Staff Features
12 Racer Profiles