To amplify the message of Santa — that the true spirit of Christmas is found in acts of kindness — we will launch a moving social media series in partnership with The Salvation Army, one of the world’s most trusted organizations devoted to helping families in need.

The campaign, titled “Santa Knows”, will follow Tim Burger — a real-life Santa Claus — as he surprises twelve children supported by The Salvation Army with the very gifts they’ve been hoping for. Each story will be a genuine, heartfelt testament to the power of generosity and compassion. These unscripted moments will remind audiences that small acts of kindness can make a profound difference.

By aligning with The Salvation Army, we not only deepen the impact of these individual stories but also shine a light on the vital work the organization does year-round. This partnership embodies the soul of the film and invites viewers to be part of something bigger than themselves.

• 12 heartwarming episodes (1-2 minutes each)
  Each featuring a different child served by The Salvation Army, captured in an authentic, cinematic style that highlights their joy and the magic of unexpected kindness.

• 2 short-form social media videos (15-30 seconds each)
  Optimized for Instagram Reels, TikTok, and Facebook to drive engagement, sharing, and awareness.

Festival Launch Strategy
We plan to premiere the film at Telluride Film Festival in 2026. Tim’s Colorado roots make Telluride the perfect homecoming for the film — and its intimate, high-profile setting is ideal for launching a heartfelt, high-caliber documentary that blends Americana, tradition, and emotional storytelling.