Our content reaches a highly engaged and underserved audience: over 1.4 million U.S. licensed beauty professionals and millions of salon-goers who understand the emotional impact of personal care. This built-in audience gives Daymaker a clear path to scale and a unique advantage most documentaries lack.

Exclusive Premiere Event

The world premiere will be hosted at the Chicago Cultural Center as part of the Chicago International Film Festival. This prestigious platform creates credibility and buzz that can be leveraged for a broader mainstream push. The event could include a red carpet, step-and-repeat photos, and opening remarks from Mario, CIFF representatives, and the filmmakers.

Two-Phase Marketing Campaign

Phase One – Local Focus
Focuses on Chicago, engaging salon guests, local influencers, and the broader community through organic content, short-form videos, and OOH digital billboards. This phase builds awareness and creates a citywide cultural moment around the premiere.

Phase Two – National & International Push
Leverages the best-performing content from Phase One, amplifying it with paid social media and OTT campaigns to reach national and international audiences. Influencer partnerships and targeted platforms maximize engagement and extend the impact of the film and series.

Self-Distribution Strategy

The feature film will be available on Amazon Prime, YouTube Rentals, and OTT platforms at a $5.99 price point, offering global reach and easy sharing. YouTube Shorts and pre-roll ads will promote both the feature and the Daymaker series to audiences actively engaged with beauty content. A successful self-distribution run will serve as a proof point to secure a long-term streaming deal, further extending the film’s reach and impact.

Path to Streaming: Leveraging Success to Land a Deal

The campaign is uniquely designed to prove its value before entering a streaming negotiation — giving us the upper hand in conversations that typically favor buyers. Most documentaries enter the market untested and without a built-in fanbase, which often results in lowball offers and loss of creative control.

By executing a robust self-distribution strategy and mobilizing a passionate, targeted audience of 1.4M+ beauty professionals and millions of salon-goers, we’re positioned to create measurable success from day one.

Our phased release plan — including a premiere at the Chicago International Film Festival, a strong two-phase content campaign, and global availability through Amazon Prime, YouTube Rentals, and OTT platforms — allows us to build:

• Buzz and credibility through earned press, influencer participation, and CIFF premiere momentum

• Real sales data and rental performance from a niche but deeply invested audience

• Demonstrable cultural resonance through engagement metrics, audience feedback, and shareable social moments

This gives us tangible leverage to secure a meaningful streaming deal with platforms like Hulu, Netflix, Max, or Peacock, who increasingly favor emotionally resonant, purpose-driven content with a built-in audience.