DAYMAKER

Feature Documentary and Social Ecosystem Treatment

Beauty, Wellness, and Legacy

OVERVIEW

Daymaker is a premium feature documentary that explores the life, philosophy, and enduring influence of Mario Tricoci, an immigrant entrepreneur who transformed the beauty industry by elevating artistry, education, and human connection. At its core, the film is about what it means to build something that lasts and to measure success by impact rather than scale alone.

This vertical is intentionally designed to live at the intersection of prestige documentary, social transformation content, and brand safe commercial opportunity. It supports long tail audience growth while positioning Production House as a trusted home for elevated, values driven storytelling.

Social Content Strategy

Social content is built around three interconnected pillars. Transformation, education, and mentorship. Together, these create emotional resonance, repeat engagement, and broad sponsor appeal.

Core Social Series

  1. Daymakers Makeovers
    Stylists perform services for individuals navigating difficult life moments such as grief, transition, or burnout. Each episode documents the before and after visually and emotionally. The focus is not beauty as vanity but beauty as care and dignity.

  2. Beauty for Real Life
    Short educational segments that demystify professional techniques for everyday people. These pieces are practical, accessible, and highly evergreen, encouraging saving, sharing, and repeat viewing.

  3. Mentorship Moments
    Clips of Mario interacting with students and stylists at Tricoci University. These moments reinforce legacy, education, and the belief that knowledge should be passed forward.

  4. Behind the Brand
    Observational content inside salons, classrooms, and creative spaces that contextualizes the culture Mario built and the standards he upheld.

Platform Strategy

YouTube serves as the anchor for longer educational and emotional arcs. TikTok and YouTube Shorts drive discovery and transformation focused storytelling. Content cadence is consistent but not overwhelming, prioritizing quality and emotional truth.

Feature Length Film

The feature unfolds as a reflective portrait structured across three movements. Origins, impact, and legacy.

We begin in present day Chicago as Mario revisits the salons that still carry his name. These visits are intimate and unscripted. Conversations with stylists and longtime collaborators reveal the quiet influence Mario continues to have.

The story then moves backward through memory. Stylized animation brings to life Mario’s childhood in Italy, his immigration to the United States, early competitions, and the foundation of his first salons. These sequences are not spectacle but emotional texture, designed to visualize memory and aspiration.

The film deepens at Tricoci University, where Mario judges student competitions and mentors the next generation. This chapter explores his partnership with his late wife Cheryl and their shared belief in education and philanthropy.

In the final act, the film slows as Mario reflects on aging, grief, and meaning from his home in Arizona. The question becomes less about what he built and more about what remains. The film closes with a quiet affirmation that making someone’s day is a legacy that outlives any business.

Sponsorship and Merchandise

Sponsorship opportunities align with beauty, wellness, education, and lifestyle brands. Integration is subtle and values aligned. Merchandise remains limited and purposeful, prioritizing educational and inspirational products over mass retail.

Release Strategy

The film targets a Venice Film Festival premiere followed by a Chicago International Film Festival screening. A transactional release follows during Christmas 2027 alongside Santa, positioning both as emotionally resonant, feel good seasonal content.

Key Timing Framework

Festival Targets: Venice 2027, Chicago International Film Festival 2027
Target Release: Christmas 2027

  • Vertical Development
    Q2 2026
    Story access, archival research, and creative planning

  • Social Phase 1
    Q3 2026
    6 to 8 weeks of transformation and education driven content

  • Premium Content Development
    Q3 2026
    Narrative structure and production planning locked

  • Premium Content Production
    Q4 2026
    Short focused production capturing salons, education, and interviews

  • Social Phase 2
    Q4 2026 to Q1 2027
    Educational content and behind the scenes

  • Premium Content Post Production
    Q1 to Q3 2027
    Edit, animation, sound, and festival finishing

  • Sponsorship and Merchandise
    Q3 2026 through Q4 2027
    Education and brand aligned sponsorships

  • Premium Content Release
    December 2027
    Aligned with Santa for feel good seasonal viewing

  • Social Phase 3
    Q1 2028 onward
    Evergreen education and inspiration content