YouTube Series

Daymaker is a 6 episode cinematic short-form documentary series that follows Tricoci Salons stylists and estheticians as they live out the spirit of being a daymaker, using their craft not only to enhance appearances, but to uplift the people they serve.

The first half of each episode introduces the audience to a Tricoci stylist who embodies the Daymaker philosophy. We’ll show who they are outside of the salon and explore how their journey in life shaped their desire to make people feel good about themselves.

The second half focuses on the stylist performing a meaningful service to a long time guest navigating a challenging moment in life, perhaps a cancer survivor, a grieving parent, someone rebuilding confidence.

Through care, artistry, and human connection, we witness how the experience of beauty can become a form of healing.

The series positions Tricoci Salons as the emotional core of the brand, with each episode reinforcing the values of kindness, compassion, excellence and intention that Mario Tricoci built his empire on.

Deliverables:

• 6 YouTube Episodes (10–12 min)

• 12 YouTube Shorts (5-6 min)

• 36 Social Media Cutdowns (6 per episode) optimized for Instagram, TikTok, YouTube Shorts, and paid media.