tricoci
STORY OF A DAYMAKER
This project is a multi-phase initiative created to honor and preserve Mario Tricoci’s extraordinary legacy while building a meaningful business and marketing opportunity for Tricoci Salons.
Through a feature documentary, a short-form YouTube series, and a robust marketing campaign, we aim to celebrate Mario’s life and elevate the brand’s cultural presence to engage the beauty community, inspire new audiences, and create lasting impact locally, nationally, and internationally.
Below you’ll find a proposal broken down into three distinct phase, each with clear milestones and funding allocations.
phase one:
FEATURE
DOCUMENTARY
Timeline: October 2025 – June 2026
Budget: $250,000 (Funded by Mario Tricoci giving him 100% ownership rights and control over his story)
Key Milestones:
Contract Signed (October 2025)
Research & Development (October 2025)
Principal Photography (November 2025 - April 2026)
Post Production (May - June 2026)
Final Documentary Completed (June 2026)
CLICK “TREATMENT” TO LEARN HOW WE WOULD MAKE THE FILM.
phase two:
Social
CONTENT
Timeline: April 2026 – Sept 2026
Budget: $100,000 (Tricoci Salons shines a light on their brand by becoming a presenting sponsor)
Purpose: Build an audience around the Tricoci brand, create product placement opportunities for like minded sponsors, and generate attention for the film.
Key Milestones:
Development: April - May 2026
Content Production: June – July 2026
Editing & Social Asset Creation: July – Sept 2026
CLICK BELOW TO LEARN MORE ABOUT THE SERIES.
phase three:
sponsored
CAMPAIGN
Timeline: October 2025 – December 2026
Budget: $150,000 (5 product/tool sponsors like L’Oréal or Dyson at $30K each)
Purpose: Leverage the film and social series to attract like minded sponsors that will help amplify the project’s reach and support the premiere, social campaigns, and paid ads.
Key Milestones:
Secure Sponsors (September 2025 - May 2026)
Festival & Marketing Prep (September - October 2026)
Execute Campaign (October – December 2026)
CLICK BELOW TO LEARN MORE ABOUT THE SERIES.
Investment Overview
& ROI POTENTIAL
Total Project Budget: $500,000*
Mario Tricoci Investment:
$275,000 (funds the feature documentary and preserves his legacy)
Sponsorship Contribution:
$225,000 (Tricoci Salons and five like-minded brands fund social content and marketing budget)
Illinois Film Tax Credit: ~$100,000 potential, effectively lowering the net investment
*Net exposure: ~$175k
Projected Rental Revenue: $300,000
Target Rentals: 100,000 across Amazon, Apple, and YouTube
Core Audience: 1.5 million beauty professionals in the US + millions of beauty enthusiasts around the world.
Price Point: $5.99 per rental
Estimated Gross Revenue: $599,000
Estimated Net Revenue (after platform fees and taxes, ~50%): $300,000
Projected SVOD Revenue: $100,000
Modest doc license: $75,000-150,000 (higher if campaign shows traction).
Projected Profit: $225,000
additional consideration
Early Studio Partnership
Our core plan is to lead with self-distribution, but we are also exploring early studio partnerships that could elevate the film's global profile — including the potential for an international premiere and a streaming deal.
If a studio partnership is secured early in production, we could be in a better position to secure a premiere at something like the Venice Film Festival in September 2026 — a globally prestigious stage that connects directly to Mario’s Italian heritage and elevates the film’s cultural weight.
Benefits of this approach:
Potential for shared cost of investment
Increased media coverage and international press exposure.
Expanded distribution pathways via studio backing.
Shared marketing burden and potentially broader release.
Potential for a more prestigious premiere, followed by a launch at the Chicago International Film Festival.
Direct pathway from self distribution, to a potential streaming deal.