INTRODUCTION
Production House is A CONTENT STUDIO SPECIALIZING modern STORYTELLING for THE DIGITAL AGE.
find some of our work below:
OBJECTIVE
We are seeking a 2 year developmental deal with WayFarer Studios to produce three distinct but thematically aligned films.
Each is designed with a build-then-release approach:
We will first grow engaged communities on YouTube and social media through serialized content tied to each film’s world.
Once we’ve built trust and excitement with these audiences, we’ll release the feature documentaries directly to them, maximizing rental impact and driving strong word-of-mouth campaigns.
SAnta
feature documentary
Tim Burger is a former Marine, devoted husband, federal contracting manager—and Santa Claus. But for Tim, being Santa isn’t about red suits and sleigh bells. It’s about leading with kindness every day of the year, showing that the true spirit of Christmas lives in how we treat each other.
DAYMAKER
feature documentary
An immigrant armed with a pair of shears and a dream, Mario Tricoci transformed the beauty industry from the ground up — “Daymaker” is a powerful documentary portrait of a world-class hairstylist, visionary entrepreneur, and mentor who redefined what it means to make someone’s day.
Pug queen
feature documentary
A former Playboy Bunny trades glamor for grit as she and her partner rescue abused pugs by the dozens—facing heartbreak, chaos, and the daily challenge of running a dog sanctuary that tests the strength of their relationship.
Marketing & Distribution Strategy
Our approach is rooted in the principle: build the audience first, then release.
Key Tactics
YouTube: Each film’s dedicated channel will serve as the storytelling hub, with serialized content building trust and excitement.
Short-form video marketing: Instagram Reels, TikToks, and Facebook videos will reach wider audiences and drive them to our YouTube ecosystem.
Strategic ad buys and influencer partnerships will amplify reach, ensuring we convert niche interest into an invested community.
Premiere events in partnership with sponsors and nonprofits will create cultural moments that generate press and fuel rentals.
Once we’ve established these fan bases, we’ll launch direct-to-consumer rentals on YouTube and other TVOD platforms at $9.99, maximizing early returns and proving demand for later streaming deals.
Audience Reach & Goals
Each film targets a niche with strong community engagement:
FILM
Daymaker
Santa
Pug Queen
TARGET AUDIENCE
Beauty professionals & students
Families & Christmas enthusiasts
Pet owners and animal lovers
EST. US AUDIENCE
~250,000
~500,000
~150,000
SALES PROJECTIONS
RENTAL GOALS:
Total rentals target: 200,000 - 300,000
Rental price: $9.99
Projected gross: $2.0M - $3.0M
Projected net: $1.4M - $2.1M
ADDITIONAL CONSIDERATIONS:
POTENTIAL STREAMING DEALS
MERCHANDISE
Budget
PROJECT
Daymaker (Doc)
Daymaker (Series)
Santa (Doc)
Santa (Series)
Pug Queen (Doc)
Pug Queen (Series)
TOTAL
BUDGET
$280,000
$300,000
$200,000
$100,000
$200,000
$120,000
$1,200,000*
*$600,000 eligible for the IL Film Tax Credit (~$180,000 return)
SPONSORSHIP GOAL:
$200,000 for marketing including social media campaigns, premieres, and ad buys.